Did you catch our Reddit guide yet?
Check out our Reddit playbook which allowed us to generate 3.5Cr+ for our D2C brand with 0 ad spends.
Relevant blogs
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From Bleeding ROAS to 3x AOV with One Positioning Flip
Strategic Case Study: Shades of Earth
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How We Built an Inelastic Brand by Sacrificing TAM
Strategy Case Study: The Cinnamon Kitchen
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Running ads for the first time?
Here’s everything you need to know as a first-time D2C founder
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Your first 10,000 customers are the easiest to acquire.
Don't make the mistake which 95% of founders do when acquiring them.
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Shopify plugins that have made us over $5M in sales.
Here's a non-biased list of my favourite Shopify plugins which will either make/or save you more money than you can imagine.
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Most D2C founders make this costly Shopify mistake.
The opportunity cost of not investing in the right Shopify tools is much greater than the cost of using them.
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Biggest mistakes I made while growing my 4Cr ARR D2C wellness brand.
And what I would do differently if given a do-over.
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Building your inhouse D2C growth & performance team. When, why & how?
I love hiring good people. It’s like shopping. Except, you can write it off as an investment. WOW.
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Thriving in 2024: The New Ecom Playbook is here
Business health isn't just about good days; it's about minimizing the impact of bad days to stay ahead of the competition.
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WE ARE REVIEWING YOUR BOOKING REQUEST
You will receive an email/whatsapp confirmation from us within 60 minutes.
Our organic growth philosophy is gaining popularity
We fixed the #1 problem of all performance agencies.
over-reliance on paid-marketing.
Trusted by India's top D2C Brands!
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About Porcellia
We are a D2C consulting firm and a growth marketing company that helps brands go from 0-10 and beyond at lightning fast pace, using tried and tested SOPs, frameworks, and growth systems, leveraging key principles of business, tech, psychology, marketing, design & and copywriting.
We can get your customers to buy faster, buy more and buy more often.
Without needing to increase your paid marketing spends
Organic Growth Success stories
Porcellia has been with us from the start and we love how they have grown and evolved as a team. Huge shoutout to the team for the creative muscle they have demonstrated in helping us grow 20x in the past 2 years.
Priyasha Saluja
Founder, The Cinnamon Kitchen
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The team is extremely thoughtful and thorough in understanding founder needs and reconciling them with market needs. This clearly played out when our revenue hit 10x in the 2nd month itself.
Prithvi Chowhan
Founder, Varalife
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Porcellia emphasized on setting our organic growth and retention systems from day 0, which is something most agencies don't even think of until the brand becomes more mature, saving us HUGE in opportunity costs.
Aastha Vohra
Founder, Manzuri
+900%
Top line
App focused acquisition approach
Whitelisting campaigns
Affiliate program accounted for 30% revenue
Brand partnerships drove 20%+ revenue
Beauty and personal care
Series B
+3200%
Top line
Started at 2.5L in MRR in 2022
Aggressive creative testing
Identified key pain points - more creative testing
Scaled to over 50L in MRR pre shark-tank
Retention heavy approach from day 0
Clean Foods
Pre Seed
-65%
Qualified lead cost
Grew revenue 10x within 2 months of starting
Leveraged Strategic creator partnerships
Aggressive CRO
Retention heavy approach from day 0
Logevity Tech - Wellness
Seed
+400%
Organic traffic
30L in MRR with 0 paid spends
Reddit, Quora & Community building
Retention heavy approach from day 0
Sexual wellness
Pre Seed
+320%
Top line
Started at less than 10L MRR
Scaled to 30L+ within 10 months
Creator lead videos and whitelisting campaigns
Leveraged whatsapp community for bottom funnel campaigns
Increased Marketplace revenue by 5x while keeping contribution > 30%
Entertainment
Pre Seed
Porcellia has been with us from the start and we love how they have grown and evolved as a team. Huge shoutout to the team for the creative muscle they have demonstrated in helping us grow 20x in the past 2 years.
Priyasha Saluja
Founder, The Cinnamon Kitchen
The team is extremely thoughtful and thorough in understanding founder needs and reconciling them with market needs. This clearly played out when our revenue hit 10x in the 2nd month itself.
Prithvi Chowhan
Founder, Varalife
+900%
Top line
App focused acquisition approach
Whitelisting campaigns
Affiliate program accounted for 30% revenue
Brand partnerships drove 20%+ revenue
Beauty and personal care
Series B
+3200%
Top line
Started at 2.5L in MRR in 2022
Aggressive creative testing
Identified key pain points - more creative testing
Scaled to over 50L in MRR pre shark-tank
Retention heavy approach from day 0
Clean Foods
Pre Seed
-65%
Qualified lead cost
Grew revenue 10x within 2 months of starting
Leveraged Strategic creator partnerships
Aggressive CRO
Retention heavy approach from day 0
Logevity Tech - Wellness
Seed
+400%
Organic traffic
30L in MRR with 0 paid spends
Reddit, Quora & Community building
Retention heavy approach from day 0
Sexual wellness
Pre Seed
+320%
Top line
Started at less than 10L MRR
Scaled to 30L+ within 10 months
Creator lead videos and whitelisting campaigns
Leveraged whatsapp community for bottom funnel campaigns
Increased Marketplace revenue by 5x while keeping contribution > 30%
Entertainment
Pre Seed
Porcellia has been with us from the start and we love how they have grown and evolved as a team. Huge shoutout to the team for the creative muscle they have demonstrated in helping us grow 20x in the past 2 years.
Priyasha Saluja
Founder, The Cinnamon Kitchen
The team is extremely thoughtful and thorough in understanding founder needs and reconciling them with market needs. This clearly played out when our revenue hit 10x in the 2nd month itself.
Prithvi Chowhan
Founder, Varalife
Here's a crazy fact for you!
₹60 Lacs / Year
This is how much revenue an average eCommerce business loses due to poor business strategy & lack of retention, CRO & product discounting hygiene.
This is how much revenue an average eCommerce business loses due to poor business strategy & lack of retention, CRO & product discounting hygiene.
After auditing 125 businesses with revenue > Rs.30 lacs/ per month, we've found that
95% of eCommerce owners were losing Rs.6 lacs every single month.
95% of eCommerce owners were losing Rs.6 lacs every single month.
After auditing 125 businesses with revenue > Rs.30 lacs/ per month, we've found that 95% of eCommerce owners were losing Rs.6 lacs every single month.
Founders make up for this loss by
spending more on ads or making more
spending more on ads or making more creatives.
creatives.
The problem is not your ads
The problem is your mindset. Which thinks that all problems can be solved by shoving money behind them.
Porcellia solves this problem with India’s first consultation program for D2C founders & their baby startups.
We will help you find out answers like:
How do we improve CAC: LTV
How do I increase my customer retention %?
How & when do we setup a loyalty program?
How do I build an in-house growth team?
Why is my cac payback period important?
How do we diversify on new channels?
Who should my first hire be?
Is Reddit a good platform for me acquire customers from?
Which is the highest ROI person to hire in my marketing team?
How do I conduct primary research to find out more about my customers’ problems?
What is the best way to setup a whatsapp chatbot?
What is the right way to test my landing pages?
How do I find the right influencers for my brand?
How do I get rid of my fear of camera to appear in more videos for my brand?
How to test different pricing startegies for maximum profits?
Are we the right fit for you?
We’re a firm deeply committed to partnering with value-driven brands that aim to make a difference in the world.
Our expertise lies in guiding and empowering brands within the domains of sustainability, sexual wellness, financial literacy, gut health solutions, PCOS management, longevity-tech health-tech, metabolic health & fem-tech.
We help brands go from 0-10 and beyond at lightning fast pace
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Key problems to solve for in each phase
We use tried and tested SOPs, frameworks, and growth systems, leveraging key principles of business, tech, psychology, marketing, design & and copywriting.
Phase 1 : Below ₹10L MRR
Paid marketing heavy approach.
Who are your customers?
Best channels to acquire them?
What does your brand stand for?
Establishing key KPIs
What is your ideal ROAS?
What is a good CAC?
What kind of creatives work?
CRO best practices.
Data setup & enhanced tracking
Phase 2 : ₹10L - ₹50L MRR
Retention Systems & KPIs.
Establishing ideal Email/ CRM/ SEO practices.
Will unit economic get better or worse as we scale?
How to reduce RTOs and cancellations?
Do we need to launch new products?
Solving repeat, retention, LTV: CAC, cac payback & more.
Advanced creative analytics & content segmentation.
Aggressively test video editing styles to optimize for CAC.
UI/UX & CRO become center of attention as we scale.
Phase 3 : ₹50L + MRR
How to increase revenue without increasing spends?
Community/loyalty program.
Affiliate partnerships
Whitelisting campaigns
Hiring for brand and internal marketing roles.
Product integration partnerships
Paid PR & SEO activities
Our team
The secret that allows us to reverse engineer D2C growth
Sakshi Sainik
Marketing Lead
A master of direct response ads. Owns everything marketing.
Ritesh D. Ritelin
Founder & Growth Lead
Hiring, processes, systems and new innovation.
Ayush Param
Performance Lead
Owns end to end performance strategy and training.
Ashwin Gogawale
Lead Media Buyer - Meta
Our senior most growth star. Owns everything Meta.
Omkar Sangle
Sr. Manager - Retention
The swiss-knife of Porcellia. Retention champ.
Akshat Narula
Sr. Growth Manager
Responsible for making sure that you are growing profitably, always.
Aiswarya Sriram
Sr. Growth Manager - Retention
She is the reason our average client retains 30%+ of their customers.
Shatakshi Sonker
Creative Strategist
Video, copy, and creatives. She's responsible for making everything fun.
Don't just take our word for it
"Porcellia has been with us from the start and we love how they have grown and evolved as a team. Huge shoutout to the team for the creative muscle they have demonstrated in helping us grow 20x in the past 2 years."
Priyasha Saluja
Founder, The Cinnamon Kitchen
"The team is extremely thoughtful and thorough in understanding founder needs and reconciling them with market needs. This clearly played out when our revenue hit 10x in the 2nd month itself."
Prithvi Chowhan
Founder, Varalife
"Porcellia emphasized on setting our organic growth and retention systems from day 0, which is something most agencies don't even think of until the brand becomes more mature, saving us HUGE in opportunity costs."
Aastha Vohra
Founder, Manzuri
We have unlocked growth for
incredible companies
Based on your initiatives & needs,
we’ll bring a unique combination of growth functions.
+900%
Top line
App focused acquisition approach
Whitelisting campaigns
Affiliate program accounted for 30% revenue
Brand partnerships drove 20%+ revenue
Beauty and personal care
Series B
+3200%
Top line
Started at 2.5L in MRR in 2022
Aggressive creative testing
Identified key pain points - more creative testing
Scaled to over 50L in MRR pre shark-tank
Retention heavy approach from day 0
Clean Foods
Pre Seed
-65%
Qualified lead cost
Grew revenue 10x within 2 months of starting
Leveraged Strategic creator partnerships
Aggressive CRO
Retention heavy approach from day 0
Logevity Tech - Wellness
Seed
+400%
Organic traffic
30L in MRR with 0 paid spends
Reddit, Quora & Community building
Retention heavy approach from day 0
Sexual wellness
Pre Seed
+320%
Top line
Started at less than 10L MRR
Scaled to 30L+ within 10 months
Creator lead videos and whitelisting campaigns
Leveraged whatsapp community for bottom funnel campaigns
Increased Marketplace revenue by 5x while keeping contribution > 30%
Entertainment
Pre Seed