A firm with a clear vision, Ritesh mentioned that he wants to build astrategic consulting style firm for marketing. I wouldn't be surprised thatin a few years from now he actually manages to flip the table, strategyconsulting firms would be taking a leaf out of Porcellia's book.

Like strategy consulting firms, Porcellia has a team with very high talentdensity in all departments & deep focus on data driven decisionmaking. What makes them better than a strategy consulting firm isequal weightage to the creative process, high ownership & HR policiesrooted in 2026, not in the industrial age.

What Ritesh has done is he has built a bouquet of highly talentedindividuals and treated them like responsible adults i.e. allowed them wonderful flexibility & empowered them with right responsibilities. As aresult you get the most talented people with high sense of ownership.

Porcellia will definitely be building some of the most powerful D2Cbrands in the country. If you are a founder/decision maker thinking ofwhether to onboard them, my advise is simple. If your P&L allows you toafford them, don't think twice, go ahead and your growth will be in safehands.

I would also say for a new brand this is good timing, in a few years Ibelieve Porcellia would have become big enough that it would besaying no to most brands.